Ashtons Franchise Consulting

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Franchise Operations Manual

One of the most important steps that any business can take as they prepare for expansion, and in particular, franchising, is to create a Franchise Operations Manual.


The most consistently successful type of business is a franchise. Well-known examples include McDonald's, The Body Shop and Cash Generator. These brands offer a consistent customer experience – no matter where they are opened or who runs them. The reason...

These businesses have a Franchise Operations Manual which allows new franchisees to learn the internal processes to deliver a consistently good product or service. This includes everything you need to know to run that particular business, from hiring employees through to marketing and sales.

The Benefits of a Franchise Operations Manual

A well-documented Franchise Operations Manual can help both the franchisor and franchisee do several things:

  • Clearly identify the total knowledge that you have accumulated in your business
  • Lay solid foundations for future growth
  • Make your business more valuable
  • Create a standard for your franchise
  • Focus on perfecting the product or service while employees do the day-to-day tasks
  • Hire staff with relatively little experience, as they can follow the tasks as outlined in the Franchise Operations Manual
  • Focus on marketing and sales
  • Deliver a high level of customer service
The next step, therefore, is to create your Franchise Operations Manual. A professionally written manual will ensure that your existing operation is best equipped to follow your proven business systems and procedures, and transfer them to franchisees.

With over 30 years' experience in this field, we would therefore like to take this opportunity to invite you to one of our offices so that you can see first-hand the quality of Operations and Training Manuals that have been produced over the years.

This is also an opportunity to learn from open discussions with our franchise consultants and manual writers as to how you could best proceed from where you are towards achieving your business development goals.

Client Testimonials for Ashtons Franchise Consulting (formerly known as FDS)

"FDS was tasked with a complete re-write of our Franchise Operations Manual. Its staff's detailed data gathering and documentation of the day-to-day basics was thorough and professional. The end result is a manual that we are very proud of and meaningful to our franchisees."
Cash Generator

“I wish that I had discovered FDS at an earlier stage, who helped me tremendously through a very difficult transition and contractual obligations with franchises overseas. I highly recommend them.”
Katharine Pooley International

“We commissioned FDS to create a complex manual for our company and have been impressed with their professionalism and attention to detail. We would highly recommend them.”
Omar Park Development Services

"Envirogroup highly recommends FDS following the writing and development of our Franchise Operations Manual. They have produced a highly professional, comprehensive Manual, which we are extremely proud to present to our franchisees."

"From the first day of engagement of working with FDS, we have been satisfied with their professional approach, and will have no hesitation in recommending them to work with Irish companies considering expanding internationally."
Tropical Medical Bureau

"We have had an extremely productive experience with FDS in franchising the Wooden Bakery system in line with our aggressive international growth strategy. The FDS team in Lebanon and the UK has been very professional and we are highly satisfied with the quality of the franchise consultancy and Franchise Operations Manuals delivered. We look forward to maintaining our relationship with FDS and we heartily recommend FDS to similar businesses.”
Wooden Bakery

“This was a challenging project we offered to FDS, as we needed a professional Franchisee Manual that could be easily adapted. The Manual has been completed to our entire satisfaction and would like to thank FDS for their support, as well as helping us to launch the franchise.”
Project Miner

”As we were new to franchising, the idea of producing a full and complete Franchise Operations Manual was rather daunting, but thanks to the assistance of the FDS Manual Writing Team we now have a manual to be proud of! FDS provided all the help and guidance that we needed to make the whole process manageable and stress-free. Their patience and support has been invaluable throughout.”
The LowTax Group

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Contact Ashtons Franchise Consulting on 01603 703254, email or complete the form below to discover how we can help you produce a well-written Franchise Operations Manual.

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“Ashtons Franchise Consulting (formerly FDS) and Ashtons Legal have advised CeX on strategic, legal, compliance and recruitment marketing of our franchise development programme since inception in 2004, and continue to contribute to our success in achieving growth of over 250 franchised outlets in the UK, Spain, Republic of Ireland and Mexico.”
Frank Orchard, Director, CeX Limited & CeX Franchising Ltd

Sports Xtra

Sports Xtra

“I would recommend Ashtons Franchise Consulting (formerly FDS) without hesitation. They will give you a professional and honest initial appraisal and ultimately, you will find their advice is worth every penny. Paul Hague has helped build Sports Xtra into a fantastic management franchise from which we have seen the benefits of the hard work that we continue to both put in.”
Gareth Lippiatt, Managing Director, Sports Xtra

VIP Bin Cleaning Limited

"I have worked with Nick Williams for many years and he is the first person I call when I need any help or advice. Nick has worked with me within various aspects of our business and has advised me on both our UK and International development. I now consider Nick as a friend as well as respecting him as a very able and competent franchise consultant, and I would have no hesitation in recommending him for any services connected to franchising"
Mark Harvey, Managing Director, VIP Bin Cleaning Limited