Harry Ramsden makes Malaysian debut with exciting new leisure format
Posted 06/02/2019 : By: Debbie Dennis
On the global food stage, nothing says British better than fish and chips and when the world thinks fish and chips, it thinks Harry Ramsden. That’s why the iconic UK brand has partnered with Genting Malaysia to open at its exclusive Resorts World Genting, Genting Highlands - the integrated resort, perched on the peak of Mount Ulu Kali which welcomed 26 million visitors last year and is renowned for its world class choice of hotels, shopping malls, theme parks, restaurants and casinos.
Opened on 31 January 2019, this latest addition to the Harry Ramsden's chain is also the brand's first ever opening in Malaysia.
The Laughing Fish by Harry Ramsden, a concept created specially for Resorts World, embodies all that is loved by the British and envied by the world when it comes to a traditional English pub experience. Guests will be offered an authentic taste of Britain in a setting where the heritage and provenance of Britain’s longest established restaurant brand will be celebrated both in the décor and on the plate. For guests on the move, the outlet also features a separate Harry Ramsden takeaway counter which will serve freshly cooked fish & chips to customers enjoying a stroll along the Resort’s HighLine boulevard.
Unmistakably British interiors at The Laughing Fish by Harry Ramsden complement a menu packed with classic British dishes, including full English breakfast and traditional Sunday Roast, all served with Harry’s own twist. Taking pride of place on the menu are, of course, the signature Fish and Chips which have made Harry’s name world famous.
Tom Crowley, Harry Ramsden CEO notes;
“This opening in Malaysia confirms the international ambition we have for Harry Ramsden. The Laughing Fish by Harry Ramsden will particularly thrill local Malaysian and international guests looking for a real English pub experience. At Resorts World, we're offering a fantastically classic British pub menu, bursting with tasty dishes including our world-famous fish and chips and served in surroundings which symbolise everything that is great about both Britain and Harry Ramsden!”
Dato’ Edward Holloway, Executive Vice President of Leisure and Hospitality of Resorts World Genting said;
“Resorts World Genting attracts visitors from all over Asia and we have introduced many international brands here at SkyAvenue. When we thought of fish & chips from the UK, we thought of Harry Ramsden. We very quickly communicated with them to strike a deal to open The Laughing Fish by Harry Ramsden. We are proud to say that this is the first and only fish & chips shop of its kind in Resorts World Genting and Malaysia. It is common knowledge that Malaysians love visiting the UK and many have made the trip across the pond. With Harry Ramsden being synonymous with England’s cuisine, having Harry Ramsden here was an easy decision to make.”