Harry Ramsden’s Reveals Newest Formats
Posted 23/05/2016 : By: Support
Harry Ramsden’s, the iconic British brand world famous for its fish and chips, opens two new outlets in Edinburgh this week. Today (Monday 23 May) sees the official unveiling of the brand’s newest restaurant format whilst on Friday 27 May, Harry Ramsden’s enters into the Scottish licensed trade sector for the first time.
The world famous Royal Mile has been selected as the location from which to launch the UK’s first Harry Ramsden’s City restaurant, bringing 25 new jobs to the city. Created predominantly for city dwellers, shoppers, tourists and the business community, the service led Harry’s City model features an urban design and décor as well as a wide ranging menu of fresh, cooked to order rotisserie and grilled seafood and meat dishes. Opening in partnership with Harry Ramsden’s Scottish franchisee, Seven Seas Ventures Ltd, the new 3000 sq ft Edinburgh restaurant at 3 Hunter Square offers take away as well as sit in facilities with seating for 70 diners.On Friday 27 May, the brand will unveil its new Pub format with the official opening of Harry Ramsden’s at The Three Bridges in South Queensferry. Designed to extend its proposition into the traditional institution of Pubs, which many believe offers a natural fit for the iconic brand, the new Pub format simultaneously retains the local pub identity whilst remaining true to its own heritage. Harry Ramsden’s at The Three Bridges features an updated interior design to create an ambiance appealing to pubs’ more traditional customer base whilst providing a welcoming and inviting atmosphere for families. This latest opening comes as a result of its partnership with Punch Taverns and the Harry Ramsden’s team will manage of all aspects of the outlet’s day to day operation serving breakfast, lunch, afternoon tea and dinner.Joe Teixeira, CEO of Harry Ramsden’s notes;“We relish this opportunity to enter into new markets and pride ourselves in selecting great locations, surroundings and cities which hold truly international appeal. For those reasons, we believe Edinburgh is the ideal place from which to unveil our newest models and further extend the modern day face of Harry’s to a new generation of customers.”Teixeira adds; “We are extremely proud of our heritage which has maintained Harry Ramsden’s position as one of the UK’s most recognised brands for almost 90 years. Our existing formats continue to trade exceptionally well across the country and attract an ever increasing and broadening customer base. As we continue to look to the future and further invest in the brand, these new concepts feature key elements of all that is loved by our loyal fan base, however now, we are incorporating a more up-to-date look and feel, resonant with the new generation of Harry’s customer. We believe this brand stretch will further enhance Harry Ramsden’s status in the modern day, casual dining market which is flourishing in towns and cities across the UK.”The Three Bridges is owned by pub operator Punch, who has jointly funded the investment with Harry Ramsden's.
David Wigham, Punch development director said: "The Three Bridges is beautiful pub in a stunning location and its customers, whether locals or visitors, will expect really great food. We are delighted that Harry Ramsden's share our enthusiasm for The Three Bridges and are confident that their outstanding food and levels of service will prove very popular. This is Harry Ramsden's second pub with Punch and we look forward to more joint ventures ahead.”