International Franchise Development
Acknowledged as experts in international franchising, Ashtons Franchise Consulting (AFC) has assisted numerous brands to achieve global growth.
With our detailed International Franchise Development Programme, we can assist your business from initial research right through to Master Franchisee recruitment.
Phase One – The Pre-Entry Study Initial Assessment
AFC recommends starting with a detailed pre-entry study which helps assess the suitability of the business for market expansion. A pre-entry study covering all important aspects, including market research, licence fee structures, capital requirements, financial projections, intellectual property rights, draft International Franchise Information Memorandum (FIM), and other additional important considerations.The objective is to adapt the franchise offering to suit local customs and trading conditions and ensure maximum synchronicity between the original franchise operation and the replicated system in the target country.
Phase Two – Franchise Development
Commencement of the Work Programme
During the pre-entry research, we define the content and market value of the Master Franchise Rights package and identifying the key tasks involved in achieving the allocation of International Franchise Rights.This is followed by the creation of the International Franchise Development Programme and financial projections for Master or Area Development Franchisees and their networks. We then work with experienced Franchise Lawyers to produce the Franchise Agreements, before assisting with securing the intellectual property rights (IPR) and co-ordinating the production of promotional materials to support the marketing of the franchise rights.
Phase Three – International Franchisee Recruitment
Marketing the Master Franchise Rights & Recruitment
AFC will coordinate your recruitment company, respond to enquiries, drawing up a shortlist of suitable candidates and arrange introductory meetings between the franchisor and the prospective investors. We will then deploy resources to assist all parties to develop the franchise to its full potential.
Click here for a FREE Guide to Successfully Franchising Your Business.
Click here to book your seat at one of our FREE ‘How to Franchise’ Seminars.