Are you one of
the more ambitious franchisors wanting to expand into new international
markets? If so, then you should think about offering a Master Franchise,
Regional Franchise or Area Developer Franchise, to take your brand into new
Today many successful national franchise brands are thinking that the best way to continue to grow their business is to go global. The key to success is frequently in careful planning and identifying the most appropriate target markets, where financial and management resources can best get a reasonably fast return on investment. However, it is very important that a franchise brand successfully develops its own business in its home market before considering worldwide franchise development.
Initial research into target markets is key - read more about the important steps to take in this article.
Experts in international franchising, Ashtons Franchise Consulting (AFC) has assisted numerous brands to achieve growth. With our detailed International Franchise Development Programme, we can assist your business from initial market research through to franchisee recruitment.
There are thousands of different franchise concepts operating worldwide, but only a minority of these have the capabilities to offer comprehensive training and support to an overseas Master Franchise operation. Considering the combination of licence, management service fees, profitability, training, support and acceptable return on capital investment, the decision making process for a Master Franchise is always difficult. Therefore, to enable you to evaluate the best franchise opportunities that would be suitable for you, we would recommend our Master Franchise Research Programme.