New Director Appointed At CHOPSTIX

Posted 25/09/2017 : By: Debbie Dennis

As its ambitious growth strategy continues apace, CHOPSTIX Noodle Bar, the country’s fastest growing accessible Oriental food brand, has appointed Rob Burns to the newly created position of Marketing Director with immediate effect.

With a career spanning three decades, Rob joins from Harry Ramsden’s where he held a similar position. Prior to that, he held senior marketing posts both in house and within agencies, working with brands including Burger King, Little Chef and Costa Coffee.

Max Hilton Jenvey, Chief Operating Officer of Chopstix comments; “With his first class track record and wealth of experience, Rob is widely respected within our industry, so we are naturally extremely pleased to announce his appointment to this important new role within Chopstix. As we gear the business for continued growth, we are delighted to have someone of Rob’s caliber and expertise to oversee the development and implementation of the brand marketing strategy and franchise program which will complement our corporate development.”

Offering a faster, healthier and fresher alternative to a broad base of customers from 42 company owned and 32 franchised sites across the country, Chopstix is the nation’s fastest growing accessible oriental food brand, having doubled its outlet count in just 18 months. With further growth in mind, Chopstix is currently engaged in franchise negotiations with several high profile, multi-site operators and already counts leading motorway service operators Welcome Break and Applegreen amongst its growing base of franchise partners.

Rob Burns adds; “Research indicates that Asian influenced foods are amongst the fastest growing in the UK so with its contemporary look and feel, excellent product offering and mass market appeal, Chopstix is perfectly positioned to quickly become brand leader in this field. I’m delighted to be joining Chopstix at this exciting time and look forward to contributing towards further developing the brand, allowing our franchise partners to continue to reap the rewards of their investment."

Co-CEO’s & Founding Partners Menashe Sadik and Sam Elia note; “We are thrilled to welcome Rob into the Chopstix family & with his wealth of knowledge and expertise, he strengthens our team and through his dedication will support our ambitions growth strategy.”