US healthy eating chain Freshii targets UK

Posted 18/09/2017 : By: Debbie Dennis

Fast-growing restaurant franchise to open three London outlets in the autumn as interest in fresh menus soars.

US fresh food restaurant chain Freshii is to open in the UK.

The healthy fast-food chain, whose fresh produce-heavy menu has won it fans and investors across the US, has experienced rapid growth since its launch in 2005.

Freshii has already expanded to 80 cities in 18 countries across North and South America, Africa, Europe and North America. It already has 10 stores in Ireland and plans to open another six by the end of the year, but until now has been absent from the UK.

However founder Matthew Corrin, speaking at the International Strawberry Congress in Antwerp last week, revealed that Freshii will be opening its first three stores in London this autumn, working with the group that brought Starbucks to the UK.

Corrin added that Freshii’s franchise model enables it to expand organically by word of mouth, with the company typically receiving around 3,000 franchise applications every month. That could lead to further expansion across Europe, where it is currently only located in Ireland, Austria and Sweden.

Corrin described Freshii’s aim as to “constantly stay on the cutting edge of health and wellness.” He explained: “Ten years ago healthy was a salad concept, and 20 years ago it was about not being a burger, fry and pizza joint. What people realise now is healthy is good fats like avocado and walnuts, and good oils, slow-burning carbohydrates, vegetables and fruits and tonnes of bright colours. The game has changed'.