Trading since 1992 and franchised in 2005, the CeX franchise empire is a force to be reckoned with in technology and entertainment retail.

Short for Complete Entertainment Exchange, Cex specialises in buying, selling, and trading a wide range of entertainment and technology products, including video games, DVDs, Blu-rays, electronics, mobile phones, laptops, and more. It has survived various recessions and uncertain periods and at the time of writing (September 2023) has 392 stores in the UK , 278 of which are franchised locations!

Ashtons worked with CeX to get the franchise model up and running. Growth following the franchise launch was quite significant –  it had 25 stores in 2006 and that had jumped to 169 by 2012. Roll forward to 2023 and they now have an impressive 618 stores worldwide!

To learn more about how we helped CeX to franchise the business read our Case Study.

Looking at investing in a CeX franchise location? Visit the franchising page on their website.


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