Improving franchise network performance requires a combination of strategies that address the needs of both franchisors and franchisees. Training plays a large part in that it helps franchisees understand the brand, products, services and systems. Therefore, it equips them with the skills and knowledge they need to operate their franchise successfully. Here are some steps that franchisors can take to improve network performance:
Develop a comprehensive training programme
Franchisors should create a comprehensive, interactive and compelling training programme. It should cover all aspects of operating the franchise, including brand standards, operational procedures, marketing and sales, and employee management. Training must not be a one-off occurrence, but ongoing, with refresher courses, updates, and new training modules as the business evolves.
Provide hands-on training
Hands-on training is an effective way to help franchisees understand the practical aspects of operating the franchise. This can include on-site training, shadowing experienced franchisees, or attending workshops and seminars.
Develop a comprehensive operations manual
Franchisors should create a comprehensive operations manual that outlines the standards, procedures, and guidelines for operating the franchise. The operations manual should be regularly updated to reflect changes in the business environment or franchise system and correlate with the Franchise Agreement. Read more about our manual writing service here.
Create a culture of collaboration
Franchisors should create a culture of collaboration within the franchise network, encouraging franchisees to share best practices and ideas, and providing opportunities for networking and collaboration.
Use technology to enhance communication and operations
Franchisors can use technology to enhance communication and streamline operations within the franchise network. This can include using mobile apps, online portals, and other tools to facilitate communication and data sharing between franchisors and franchisees.
Monitor franchisee performance and provide feedback
Franchisors should monitor franchisee performance regularly, providing feedback and support to help them improve their performance and achieve their goals.
Recruit the right franchisees
It sounds obvious, but franchisors should carefully select franchisees who have the right skills, experience, and mindset to operate the franchise successfully. Find out more about our FranMatch recruitment service here.
Set clear KPIs (Key Performance Indictors)
By setting clear KPIs and using the data to make informed decisions, franchisors can improve franchise network performance, identify areas for improvement, and ensure the long-term success of the franchise system.
These are just some pointers for improving network performance. We are well placed to help with all of these factors and more – get in touch to find out about our tailored programme to improve performance.