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Talking money with potential franchisees
April 23, 2026 @ 4:00 pm - 5:00 pm
Free
Ashtons Franchise Consulting and Smappen join forces for this exclusive masterclass on how to confidently talk money with franchise candidates, without killing momentum. Money conversations, made practical.
Get expert advice and real-world franchisor feedback on how to talk about money with franchisees – from investment and fees to performance expectations, targets, and growth plans (without making it awkward).
Our guest speakers will share what works in the field, the mistakes to avoid, and how to handle tough money questions – then you can join in via chat with your own experiences.
Hosts
- Phil Mowat, Managing Consultant, Ashtons Franchise Consulting (UK)
- Laurent Leclerc, Co-founder, Smappen
Guest speakers
- Jenna Wilson, Co-founder, Little Dreams Consulting (UK)
- Stephen Hopper, CEO & Founder, Plan Burrito (UK)
- Lee Park, VP of Sales, Augusta Lawn Care (USA)