Ashtons Franchise Consulting welcomes new consultant

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Ashtons Franchise Consulting (AFC) has expanded and strengthened its team with the appointment of franchise consultant Phil Mowat.

Following a previous career in events, Phil jumped head first into the franchise industry in 2009, helping a family member expand her business in just five years from a team of 10 to 350, operated by a network of 40 franchisees. Phil remains a director of that company to this day.

Phil then headed up the UK operation of Australian brand Local Appliance Rentals seeing them through rapid network growth, from a starting position of five to 35 franchisees in just 18 months. Qualifying as a Business Coach, Phil was then appointed National Strategic Partnership Manager for ActionCOACH UK. This role saw him partnering with high street banks such as NatWest, HSBC, Santander and Barclays to run an educational seminar and events programme for business owners around the UK.

Prior to joining Ashtons Franchise Consulting, Phil was then the UK Country Director for Expense Reduction Analysts where he led and managed the 100+ network of franchisees through the challenging landscape, the COVID-19 pandemic.

Phil says: “I am a huge advocate for franchising. Simply put, I want to see more businesses grow via the franchising model. I want to ensure that businesses looking into franchising are receiving the best advice and taking the right approach in order to make it happen for them.”

“Having known Nick and the team for many years – since I franchised my own family business and worked at some major global franchisors – we have kept in touch and I am over the moon to join the team and work with them.”

Ashtons Franchise Consulting’s managing consultant Nick Williams adds: “In the last five years AFC has seen significant growth, even through the pandemic, so we are delighted to strengthen our team with Phil Mowat. He is an ideal fit with the team and we extend to him the broadest of welcomes as we move into our next chapter of service to the franchise sector.”


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