Franchising Industry Insights for 2024

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Franchising Industry Insights for 2024: A Year of Change, Hope, and Success.

As we approach 2024, the franchising landscape continues to evolve, reflecting the dynamic nature of businesses across various sectors. Reflecting on the insights shared by our expert team of franchise consultants, it’s evident that franchising is thriving, fuelled by resilience, adaptability, and a forward-looking mindset.

Let’s delve into the key trends and observations that are shaping the franchising industry with our ‘Franchising Industry Insights for 2024’ and take a reflective look at the past year too.

  1. Sectoral Growth Trends

Charlie, in his reflection on 2023, highlights the robust growth of franchising across Food & Beverage, Health & Care, and environmentally focused businesses. The Hospitality and Fast-Food sector, in particular, has demonstrated resilience, adapting to challenges posed by increased competition and the rise of food delivery services. The Health sector continues to expand, driven by a heightened focus on well-being and at-home care services, catering to an aging demographic. Notably, franchises offering environmental services are emerging as a market with significant potential, often adopting mobile and service-related models.

  1. Optimism Amidst Uncertainty

Phil notes that 2023 was a year marked by optimism and a growing interest among business owners in exploring franchising as a strategy for business growth. Despite some trepidation, the appetite to understand the intricacies of franchising is on the rise. As we enter 2024, this trend is expected to continue, ushering in a year of change, hope, and success for those considering franchising as a path to expansion.

  1. Technological Advancements in Franchising

Rob emphasises the growing consumer expectation for seamless transactions with businesses. Franchisors, across all sectors, are adapting to this trend by implementing technologies such as centralised booking systems and self-serve ordering processes. New franchisors are developing systems that align with evolving consumer expectations, ensuring a strong value proposition in a technologically advanced landscape.

  1. Focus on Health and Well-being

Richard observes a trend towards an increased awareness of the importance of fitness and well-being. There’s a shift in consumer spending from traditional leisure activities to more focused wellness and fitness pursuits, reflecting a broader societal emphasis on a healthy lifestyle.

  1. International Franchising and Economic Outlook

Brands are increasingly exploring opportunities beyond their home country, with many UK brands venturing abroad and overseas brands eyeing opportunities in the UK market. The anticipation is that 2024 will continue to witness vibrant resales activity and an increased interest in international franchising.

In summary, 2024 promises to be an exciting and transformative year for the franchising industry. With sectors showing resilience, technological advancements shaping operations, and a focus on well-being and international expansion, franchisors and entrepreneurs alike are gearing up for a year of growth, opportunities, and positive change in the dynamic world of franchising.

Is 2024 going to be your year of either franchising your business or improving your already franchised business? Fill in the enquiry form, we would love to chat with you about your plans.


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