The BFA Magazine (June 26)

In The BFA Magazine (June 26) we explore the complexities of bringing Australian fitness brand Plus Fitness into the UK market.

The piece examines why international franchising is rarely a direct replication of a proven model. It highlights the need for localisation across territory planning, finance, legal structure, and operational systems.

The article provides insight into the behind-the-scenes work required to successfully adapt an established franchise system for a new market.

Read The BFA Magazine (June 26) here.


This is an exciting time for Plus Fitness as they expand into the UK. If you would like to learn more about the brand or the franchise opportunity visit their website.

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