When exploring the idea of owning a franchise, attending a franchise exhibition, discovery day or dedicated franchise event can provide the ideal opportunity to gather essential information.
Events are held throughout the year all across the UK. These can be small one-to-one local events, regional meetings or full scale national or international exhibitions, showcasing a variety of exhibitors.
When attending a franchise or business exhibition, you should have a clear vision as to what you would like to get out of the day, before you start. If you can, review the exhibition guide before arriving at the event, making a note of any key seminars or conferences that you would like to attend. This will provide you with some structure for the day.
When approaching and talking to business owners on their exhibition stand/booth, remember that they are trying to impress you, as well as checking you out. Sometimes current franchisees are present on the franchisor’s stand, allowing you to ask first hand, what it’s like to own and operate the brand. You should never feel pressured into signing anything at an expo – you are there to broaden your knowledge on the subject and to collect information to help you in your decision making. If you do feel overwhelmed when talking to someone, you should stop the conversation and move away to gather your thoughts.